Industries

Commerce problems look similar from the outside and are completely different underneath. These are the models we have shipped often enough to know where the traps are.

Fashion & apparel

High-SKU catalogs, size and colour variants, seasonal drops and a returns rate that can reach forty percent. We build variant models that do not explode, stock logic that survives a drop, and returns flows that keep the warehouse and the customer in sync.

B2B & wholesale

Customer-specific price lists, credit limits, approval chains, punchout and EDI. The hard part is never the storefront — it is resolving the right price for the right buyer against an ERP that was not built for the web.

Marketplaces

Multi-vendor catalogs, seller onboarding, split payments and automated payouts, plus region-aware tax and fulfilment. Search relevance and trust signals are what make or break GMV.

Health & beauty

Subscriptions and replenishment, regulated product content, loyalty programmes and strict claims compliance. Recurring billing has to survive card expiry, dunning and pauses without losing the customer.

Food & grocery

Slot-based delivery, perishables, substitutions and real-time stock at store level. Basket sizes are large and margins are thin, so every millisecond and every substitution rule matters.

Electronics

Configurators, compatibility rules, bundles, warranties and serial tracking. Cross-sell logic has to understand what actually works together, not just what sells together.