Technology

We are not religious about tools. We are religious about boring, well-supported technology that your team can hire for in three years.

Front end

Next.js and React with TypeScript for anything that needs server-side rendering and a rich UI. Astro when the site is mostly content. Tailwind and a documented component library so the design system stays consistent.

Back end

Node.js with NestJS, or PHP 8 with Laravel, or .NET where your team already lives there. PostgreSQL as the default store, Redis for carts and sessions, Kafka for order and inventory events.

Commerce platforms

commercetools and Medusa for composable builds, Shopify Plus where speed to market wins, Magento and BigCommerce where you are already invested, and a custom commerce core when the pricing and fulfilment rules are genuinely unusual.

Platform and operations

AWS or your existing cloud, Kubernetes or serverless depending on the workload, Terraform for everything, GitHub Actions for CI, OpenTelemetry, Grafana and Sentry for observability.

Testing

Playwright for end-to-end journeys, contract tests between services, k6 for load, and automated accessibility checks in the pipeline. Regression suites run on every pull request and take under seven minutes.

How we choose

• Can your team hire for it in this market?
• Is there a maintained community and a clear upgrade path?
• Does it fail in ways we can observe and recover from?
• Does it let us replace one layer without touching the rest?